Modern Web What is AI Agentic Experience and Why Provide a Great AX for Users?
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Aug 6, 2025 
Sean Roberts, Head of AX Architecture at Netlify, dives into the innovative world of Agentic Experience (AX). He explains how AX transforms digital service design for AI agents, discussing why user flows often falter in agent-driven settings. Sean highlights the importance of effective discoverability through SEO and structured content. He also questions the relevance of traditional CMS platforms amid evolving AI needs, sharing a humorous incident where an AI agent took down Netlify’s homepage, underscoring the growing complexity of web content interaction.
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Every Service Has Agent Experience
- Every digital service inherently has an agent experience that needs intentional design.
- MCPs help provide a good agent experience for developers connecting with platforms like Netlify.
Improve Agent Discoverability
- Focus on SEO and good site structure for better discoverability by agents.
- Provide lightweight pages and structured content like LLM's text files to optimize agent interaction.
Optimize Content for Agents
- Serve only raw, core content to agents instead of full, bloated web pages.
- Trim unnecessary JavaScript and CSS to reduce resource load and improve agent experience.