Geronimo Unfiltered STOP Hiring the Wrong Salespeople: The Wolfpack Playbook to Build a Studio Sales Machine
If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache.
This episode is your full, no-fluff Wolfpack Playbook: how to find, hire, pay, and lead a salesperson who actually sells - plus the rhythms, standards and incentives that turn one rep into a team that hunts together.
You’ll hear real war stories from scaling a multi-country sales team doing 200+ sales a month - what worked, what bombed, and the exact structures you can swipe and deploy this week.
Here’s what we’re covering:
-The biggest hiring mistakes studio owners make (part-timers, wrong pay mix, and “nice” trainers who can’t sell)
-What great sales candidates look like - and where to find them (phone sales > retail smiles)
-The must-have hoops in your recruiting funnel (fast video response, script roleplay, “close me” moment)
-The red flags to spot early (low energy, slick talkers, weak punctuality, zero learning velocity)
-The Wolfpack Academy: your first 14 days to get a rep selling fast
-The five non-negotiables (first 5 minutes, first 4 seconds, script discipline, call blocks, daily PD)
-How to manage and motivate salespeople (scoreboards, public recognition, clean incentives)
-Targets, activity and timing: 3-7pm and 8:30-10:30am call blocks, daily quotas, and follow-ups that win
-Commission, spiffs and “Woolies card” sugar hits -without trashing refund rates
-Integrating sales with marketing and ops so your rep is fed, focused and not buried in admin
… and a whole lot more
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