You may think that by narrowing your area of expertise you will drive away a lot of clients.
Well actually – that’s true.
But you will be driving away the clients that you don’t want to work with. The PITA clients, the one’s that will moan about your prices, the ones that work in industries that you don’t really enjoy working with.
When you niche, you drive away the people that don’t fit your business. BUT…
You draw in all the right clients.
When you niche, you are actively attracting the kinds of clients that are PERFECT for your business.
People will FLOCK from near and far to work with the expert because that’s what they value. People value working with the top authority in the field because they know that you can deliver them the top results.
And when you specialize, you WILL be able to deliver that value and those great results for you clients, because you will be laser focused on that exact area.
A specialist is far more valuable to the right client, and they will pay much higher prices to work with you.
That’s why the specialist ALWAYS makes more money than a generalist.
In today’s episode you will learn:
✅ 6 reasons why you should develop a niche
✅ The common objections to creating a niche (and how to overcome them)
✅ The 3 types of niche – the 3 ‘S’s of niche building
✅ 7 strategies for winning high-quality clients that are perfect for your business
When you niche, you will be able to deliver the top results to your clients. Niching helps you draw in clients that will value you and want to work with you desperately. They will appreciate the work you do, and they will spend more money to work specifically with you – the expert.
The Value Pricing Podcast