The GaryVee Audio Experience Why LinkedIn Content Can be Exactly What Your Business Needs | DattoCon Keynote
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Oct 2, 2022 Dive into the booming world of LinkedIn as a crucial platform for B2B marketing! Discover how genuine content can unlock business growth and foster connections. Learn why social media's ROI is more about human engagement than numbers. Also, explore the changing landscape of job seekers and the need for companies to prioritize a human-centered workplace to attract top talent. Get inspired by real-life strategies and insights that challenge traditional workplace norms!
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LinkedIn for B2B Growth
- Leverage LinkedIn's organic reach for business growth.
- Create valuable content, similar to Facebook's prime, to attract clients.
Ineffective LinkedIn Content
- Most LinkedIn content is ineffective due to a sales-focused approach.
- Create content that provides genuine value and information instead of self-promotion.
Content Format Strategy
- Experiment with different content formats (video, audio, written) on LinkedIn.
- Prioritize video content for maximum impact, followed by audio and then written.