[Top eCommerce Series] Inside the Future of Logistics Tech With Matt Hertz and Mark Hiddleson

Matt Hertz is the Co-founder of Third Person, a digital marketplace that helps e-commerce brands discover and connect with the right fulfillment partners. He has over 15 years of experience in e-commerce logistics, including early roles at Rent the Runway and Birchbox, and later founded Second Marathon. Through his consulting and marketplace work, Matt has helped thousands of brands — including Hexclad, Away, BarkBox, and Milk Bar — optimize their supply chains and scale more efficiently.

Mark Hiddleson is the Owner of Specialized Storage Solutions, Inc., a nationwide logistics company with industry-leading warehouse storage solutions. It provides clients with innovative products, facility layouts, and designs to optimize their logistics operations. With several decades of service experience in the warehousing and logistics industry, Mark has held leadership roles in several professional industry organizations. Using a holistic approach, he also has experience in equipment material handling, operations management, supply chain optimization, professional development, and public speaking.

In this episode…

Choosing the right third-party logistics partner can make or break an e-commerce business, yet many brands struggle to find the right fit. With countless 3PL options and complex operational needs, logistics mismatches are more common than most expect. How can brands consistently find partners that truly align with their operations and growth goals?

For Matt Hertz, a seasoned e-commerce operator and logistics strategist, the key lies in intentional matchmaking driven by data, specialization, and clarity. He highlights how brands and 3PLs often fail by saying yes to the wrong partnerships, leading to inefficiencies and broken relationships. The real impact comes from defining needs upfront and aligning operational strengths on both sides. Drawing on his experience at fast-growing consumer brands, he explains how technology, discipline, and community-based connections help eliminate guesswork and create long-term success in fulfillment.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by co-host Mark Hiddleson as they sit down with Matt Hertz, Co-founder of Third Person, to discuss modern 3PL matchmaking and supply chain optimization. They cover common 3PL qualification mistakes, the value of data-driven matching, and why curated industry events outperform large trade shows, along with insights on pricing, specialization, and competitive advantages.