Actionable tips: SEO in E-Commerce: Backend Secrets to Boost Sales with Louis Smith

Oct 17, 2025

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Actionable tips: SEO in E-Commerce: Backend Secrets to Boost Sales with Louis Smith

Louis Smith, an eCommerce SEO Consultant, began his journey with a computing degree, gaining expertise in coding and website development. His career took a pivotal turn towards marketing, particularly eCommerce SEO, where he discovered the profound impact SEO could have on increasing product sales and overall business ROI. As a freelance Shopify SEO expert, Louis has dedicated his life to mastering Google's updates and perfecting his craft. His passion for SEO is evident through the daily eCommerce guides and tips he shares on LinkedIn.

Louis has worked with renowned brands such as Otrium, Ling's Moments, LifeHack, and Lenovo, helping them generate significant revenue through effective SEO strategies. With over nine years in the industry, he has aided over 50 eCommerce brands, generating more than £80 million in MRR for a single client. His services include SEO audits, link building, content marketing, and technical SEO, specializing in platforms like Shopify, WooCommerce, BigCommerce, and Magento. Louis's commitment to delivering exceptional results and freeing up clients' time to focus on business growth is highly praised by his clientele.

The No.1 eCom Operations hack

In 99 % of the time, you can improve traffic just by working on the website hierarchy by improving internal linking, top level categories, sub -level categories and building down from that. And the impact you can have on that could hugely impact traffic and profits.

You Will Learn:

How to optimize your eCommerce store’s hierarchy for better SEO.
The importance of link building and how to do it effectively.
Strategies for leveraging content marketing in e-commerce.
Key SEO tools and how to use them to boost your store’s performance.

Show Notes:

(00:01:29) Introduction to Louis Smith and His E-commerce SEO Journey
(00:02:40) The Realization of SEO's Impact on E-commerce
(00:05:01) Common SEO Mistakes Made by E-commerce Store Owners
(00:07:35) Best E-commerce Platform for SEO: Shopify, WooCommerce, or Magento?
(00:09:47) Keeping SEO Strategies Effective Amidst Google's Algorithm Changes
(00:11:15) The Importance of Link Building for SEO
(00:12:35) How to Approach "Real" Link Building
(00:15:26) Is Content Marketing Still Relevant for E-commerce?
(00:16:34) The Role of AI in Content Marketing
(00:22:15) Final Thoughts on E-commerce Success

Let’s keep learning and growing together in the world of eCommerce!

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