Are you marketing like matcha or like coffee? Hear me out on this one. I've recently switched to matcha in the afternoons over coffee (and if you know me, I am a huge coffee drinker!) because I find that it helps me overcome the afternoon slump.
And it had me thinking (don't judge me - I'm in marketing), but there is a big difference between matcha and coffee and in a lot of ways it can translate to your brand and business model too, beyond just marketing ideas (which this episode is definitely going to touch on!).
If you've been looking for UNIQUE ways to think about marketing your business, this episode is for you!
🎙️ In This Episode:
- What too many people don't consider when creating their marketing plan
- Coffee marketing ideas for tiny offers
- Matcha marketing ideas for offers where you want your customers to be invested
- Deciding how much energy you are giving to your audience (AFTER you've "sold them")
- Making your marketing reflect your customer journey (to make it more effective!)
Links Mentioned:
The Kara Report | Online Marketing Tips and Candid Business Conversations