

133 - Chris Knows Who Satoshi Is! How to Disrupt Payment Systems with Chris Koerner
Mar 14, 2025
Join Chris Koerner, a growth marketing strategist and business partner to Nikolas Hulewsky, as they unravel the intriguing theory that Jack Dorsey might be Satoshi Nakamoto. They discuss the balance entrepreneurs must find between hands-on involvement and effective delegation. Discover inventive marketing tactics using Airdrop at conferences and the nuances of customer lifetime value. With humor and insight, they explore the implications of anonymity in crypto and the exciting transition phases for business founders.
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Founder Involvement Phases
- Founders should focus on being in their business initially, leveraging their unique skills and differentiation.
- Gradually outsource non-essential tasks, then differentiated but non-core tasks, finally core genius last.
Premature Outsourcing
- Outsourcing too early can hurt growth, but founders often don't realize it because they lack a proper comparison.
- It's hard to A/B test life outcomes, so be cautious about removing yourself too soon.
Elon Musk Example
- Elon Musk's divided attention across multiple companies may be hindering Tesla's self-driving progress compared to Waymo.
- This illustrates how a leader's focus is crucial, even with competent CEOs in place.