The Game with Alex Hormozi How To Identify What Business You're REALLY In | Ep 876
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Apr 30, 2025 Entrepreneurs often solve problems they prefer rather than tackling the real issues at hand. Understanding the essence of your business is crucial for effective growth strategies. Focused problem-solving and investing in quality are emphasized as keys to sustainable success. Misconceptions about profitability and scalability are explored, highlighting the need for persistence and belief in one’s product. Entrepreneurs are encouraged to confront challenges directly to find fulfillment and achieve true success in their ventures.
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Fitness Business Misconception
- Alex Hormozi thought his fitness business was about workouts and periodization.
- He realized it was actually a sales and marketing business because most people don't even show up to the gym.
Supplement Business Reality Check
- Alex believed his supplement business was about making the best product.
- He found out it's actually about brand and distribution since customers buy the brand, not just ingredients.
Software Business Challenges
- Alex's first software company succeeded initially but lacked a great product.
- He hired an outsource dev team whose incentives didn't align, causing issues with quality and costs.
