In this episode we spoke with by Deanna Hernandez. Deanna is the Field Marketing Officer for McDonald’s having previously held roles at other major consumer brands, including Walgreens, JCPenney and Ace Hardware Corp.

Deanna discussed how a company like McDonald's approaches customer loyalty and what opportunities they've identified to get ahead of the competition.

During our chat, Deanna revealed how McDonald's have evolved their omnichannel experiences and created more localised experiences to drive deeper, more meaningful connections with their customers.

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