Combining Communications and Digital Fundraising with Zach and Jane of Liftoff Campaigns

1

Introduction

00:00 • 2min

2

Zach's Career in Politics

01:59 • 2min

3

How to Start a Campaign for Mitch McConnell

04:23 • 5min

4

The Evolution of Best Practices in Fundraising

09:50 • 2min

5

The Evolution of Fundraising

11:35 • 1min

6

The Importance of Communication in a Campaign

12:40 • 5min

7

How to Build Trust in Your Campaign

17:41 • 2min

8

How to Build a List for Your Candidate

19:35 • 5min

9

The Importance of Launching Well

24:47 • 3min

10

The Importance of Having a Partner That Does Comms

28:17 • 5min

11

The Importance of Working With a Good Client

33:46 • 5min

12

How to Scale a Business

38:41 • 3min

13

The Differences Between a Digital Fundraising Firm and a Media Firm

41:17 • 3min

14

The Importance of Integrating Media With Campaigns

43:50 • 5min

15

The Importance of Integrating With the Team on the Ground

48:35 • 5min

16

The Importance of Passion in Democracy

53:57 • 6min

17

The First Firm to Marriage Communications and Digital Fundraising

59:36 • 2min

18

The Importance of Moments in Politics

01:01:23 • 3min