How to Build Trust in Your Campaign

I think there's a time and place for probably any type of email, but I think that it's really important to create a relationship between your candidate and your audience. Sometimes that means not asking for money, or sometimes that means prioritizing a personal story. Do you think those kind of more effort style of communication works better ultimately in the short term in the long term? Does it raise more money? Does it avoid burning your list in a way that redounds to your benefit? What do you think?