Car Dealership Guy Podcast Benzs and Bowties: Dealership Secrets of The General Sales Manager Redefining Automotive Content | Doug Horner, GSM of North Olmstead Mercedes-Benz
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Doug Horner, General Sales Manager of North Olmsted Mercedes-Benz and the creator behind the wildly popular Benzs and Bowties social media accounts. We discuss why he’s intentionally leaving $50K on table with every G-Wagon he sells, how he’s generating half of his leads through social media, and what finally pushed him to start creating content.
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Topics:
00:49 What were the early career experiences and sales strategies that shaped success?
02:35 What was the journey like transitioning to Mercedes, and what made it significant?
04:57 How does Mercedes compete in the luxury car market?
05:44 What is Mercedes' EV strategy, and who are its target customer demographics?
12:28 How does the dealership maintain customer retention and capitalize on trends like G Wagon mania?
20:00 How are out-of-state deals managed to ensure customer delight?
23:41 How is the online car buying experience transforming the automotive industry?
26:51 What is the impact of social media on car sales and customer engagement?
35:17 What is the future outlook for the dealership and the automotive industry?
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