The Online Course Show 130: Use the LACEY Framework for Every Video You Make
May 5, 2020
53:22
If there’s one thing that’s true for nearly all online course creators, it’s that your course content includes at least some video components. On today’s episode I had the chance to speak with Demelza Marie, who is all about helping course creators make the best possible impression with video.
"People tend to focus a lot more on the camera and equipment, and not how to use it."
- Demelza Marie
Demelza provided some valuable food for thought about how to improve video production no matter whether you’re a new course creator or someone who’s been doing this for years. It was great to hear the tips and tricks she shared!
In This Episode, We Talked About:
- (1:38) The prevalence of video-based online courses
- (2:45) The Win of the Week
- (7:23) My most recent live webinars and how my course is doing during current events
- (9:38) Dealing with trolls and people who don’t want to hear my story
- (12:28) An update from David
- (15:04) Introducing Demelza Marie
- (15:45) Why she believes video quality is key for online course success
- (17:28) Production quality vs content quality
- (18:32) Who Demelza helps, and why different types of videos may suit different niches better
- (20:55) The LACEY framework for improving video quality
- (24:09) Dealing with lighting challenges and assessing my setup
- (27:04) How to create good quality audio
- (29:19) Choosing a camera AND a filming angle
- (32:25) Editing your videos (or should you?)
- (36:03) Practicing and presenting your content on camera
- (38:22) What aspects of video production Demelza sees course creators struggle with the most
- (39:20) What about 4K?
- (40:13) Demelza’s course offerings and resources for online course creators
- (41:16) Her advice for new and aspiring course creators
- (42:24) David and I discuss takeaways from the interview
- (44:13) Some favorite tools and my current camera setup
- (47:37) Developing good energy on camera + a funny misunderstanding
- (52:40) Wrapping up
We covered a lot of important ground on video production today, so I hope you’ll drop me a line and let me know your favorite part of the conversation!