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Naavik Gaming Podcast
The State of Video Game Publishing (with Serenity Forge)
Dec 20, 2024
Zhenghua (Z) Yang, Founder and CEO of Serenity Forge, shares his inspiring journey from overcoming illness to leading a thriving gaming publisher. He discusses the competitive landscape of video game publishing and the unique strategies his team employs for success. AI's role in the industry is framed as a tool for innovation rather than a threat. Z also highlights the importance of robust distribution strategies and flexible deal-making, showcasing how passion and adaptability are key to thriving in this vibrant sector.
59:48
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Quick takeaways
- Zee Yang's personal journey illustrates how video games can provide emotional support, inspiring his mission to create impactful gaming experiences.
- Serenity Forge's successful transition from game development to publishing highlights the importance of collaboration and nurturing relationships with indie developers.
Deep dives
The Inspiring Journey of Zee Yang
Zee Yang's journey to founding Serenity Forge is marked by personal struggles and transformative experiences. At 18, he faced a life-threatening illness that led him to discover the power of video games as a coping mechanism. During his treatment, games like Final Fantasy and multiplayer experiences connected him with friends who supported him through a difficult time. This profound connection fueled his desire to create games not just for entertainment, but to make a meaningful impact on others, ultimately guiding him to pursue game development with an intention to help people.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode