Acquisitions Anonymous - #1 for business buying, selling and operating Would You Pay $16M for a Crypto News Site?
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Oct 17, 2025 The hosts dive into a jaw-dropping $16M listing for a crypto news media company claiming $6M in revenue. They explore the business's operation, discussing revenue streams like syndication and advertising. Traffic quality is debated, especially the significance of 25 million monthly impressions. The team composition raises eyebrows, with potential lean staffing strategies. Valuation is scrutinized, questioning if this asset really justifies its asking price. The talk wraps with insights on who might be suited to take on such a venture.
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How Crypto News Platforms Make Money
- A crypto-native news outlet combines ad revenue, paid press-release distribution, and syndication to monetize reach.
- Domain authority and syndication deals create scale moats that boost recurring traffic and revenue potential.
Newswire Is Distribution, Not Editorial
- A newswire service works like Businesswire for crypto projects, distributing paid press releases to syndication partners.
- Syndication into outlets like Binance News amplifies reach and can be sold as a premium distribution service.
Impressions Are A Weak Signal
- Impressions can be easily gamed, so raw monthly numbers alone are weak indicators of audience quality.
- Advertiser value depends on active users, engagement, and genuine referral sources, not just impressions.