Content marketing is an important part of creating a powerful experience in banking. Done well, it can help attract, inform, and engage your target audience.
Content marketing has become popular in banking because it’s a way to provide insight without selling, building trust and loyalty that reinforces a financial institution’s brand. The types of content that can be created are vast and the sharing of content can go far beyond a bank’s website.
My guest today on the Banking Transformed podcast is Joe Pulizzi, the author of the 7 books, including the best-selling book, Content Inc., and is the founder of The Tilt. Joe shares what it takes for banks and credit unions to succeed with content marketing.
Banking Transformed with Jim Marous