Optimizing the Shopping Experience to Maximize Online Sales | Business Ninjas: WriteForMe & Granify

Join our resident Business Ninja Kelsey together with Trey Buehler, the Senior Director of Sales at Granify, a revenue optimization platform they like to call "The Granify Brain", which is used by many of the most successful retailers to maximize online sales. As an e-commerce store, you make all of your money from product pages. Product pages should be convincing more people to add products to their carts. Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Unfortunately, it's an often-neglected part of the sales funnel. Enter Granify's solution for online retailers.

Granify enhances the shopping experience by providing the right information at the right moment for each shopper and automatically maximizes revenue for online retailers by identifying shoppers that aren’t going to buy and changing their minds by harnessing the power of real-time big data and machine learning. Using personalized spotlights, the Granify Brain (optimized over billions of sessions) is able to identify and target shoppers based on what matters most to them. Whether they are hunting for increased savings, trying to snag a hot item before it’s out of stock, or looking for recommendations based on past purchases, Granify is able to determine the optimal message and the perfect moment to display it. For every session on your site, Granify will identify the optimal pathway to conversion. They know the value of showing the right message to the right shopper at the right time. Find out more about this revenue-optimizing platform by visiting their website today at https://www.granify.com/.

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