A little detour this week as Dig Insights’ founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Officer), Ian Ash (President, Upsiide), and Dominic Atkinson (President, Dig Insights) are in the hot seat this week. Meagan sits down with them to discuss the recent refresh of Dig Insights and Upsiide. The four founders look back at some fond memories from the last 12 years, and each one shares meaningful moments and lessons learned from starting a market research agency. Tune in to learn:

The Dig Insights’ origin story
How they leveraged technology and made use of analytics and modelling to visualize data in a more business-focused way
About the most meaningful moments in Dig’s history
The importance of listening to your customers
Each founder’s predictions for the future of the market research industry

These four have come a long way since starting in Michael’s basement. Now that we’ve revamped Dig’s and Upsiide’s visual looks, we can’t wait to see what comes next for our brands.

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39. Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research