In this episode of Create Like the Greats, Ross dives into the concept of the "content marketing remix," an innovative approach to amplifying content reach by repurposing and reformatting existing material. By remixing content across different platforms, marketers can engage new audiences while maximizing the impact of their original work. Ross shares actionable insights and examples, demonstrating how to creatively recycle content to keep it fresh and relevant.
Key Takeaways and Insights:
1. Understanding the Content Marketing Remix
The content marketing remix is the practice of reimagining and reshaping existing content to fit various formats and platforms. By adapting content to different mediums, brands can tell a cohesive story while connecting with diverse audience segments, ultimately amplifying their message and extending content lifespan.
2. Tactical Approaches for Remixing Content
To implement a successful content remix strategy, here are several practical ways to transform existing material:
- Summarize the podcast discussion into a blog post.
- Create a YouTube video version of the blog post.
- Develop short video clips for social media platforms.
- Turn podcast insights into checklists or downloadable PDFs.
- Extract key quotes from blogs and design shareable graphics.
- Use tools like Canva to convert data into infographics.
- Repurpose long-form articles as microblogs on different platforms.
Resources:
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The Ross Simmonds Show