Top 5 Summer Marketing Ideas for Physical Therapists, Chiropractors, and Surgeons
Jul 15, 2024
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Discover effective summer marketing strategies for PTs, Chiros, and Surgeons to boost patient volume. Learn how to leverage customer lists, be topical, social, create irresistible offers, and use digital advertising for a marketing boost.
10:39
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Quick takeaways
Utilize patient lists for summer marketing campaigns to drive engagement and maintain business growth.
Incorporate summer-themed visuals and social media strategies to attract more attention and connect with the audience effectively.
Deep dives
Leverage Customer Lists for Summer Promotions
Utilize your patient list to drive summer marketing actions by implementing themed campaigns that resonate with the season. Engage patients through emails, social media posts, and direct mail, tapping into their heightened outdoor and active aspirations during the summer. Plan marketing strategies ahead for slower months to maintain patient engagement effectively and ensure continual business growth.
Be Topical and Socially Active in Summer Marketing
Align your marketing with seasonal activities like outdoor sports or leisure pursuits to remain relevant and engaging. Incorporate summer-themed visuals, tips, and advice to connect with your audience effectively. Boost social media presence during slower periods by showcasing fun summer events, local activities, team photos, and enticing offers to attract more attention.
Maximize Digital Advertising Impact for Summer Success
Leverage digital advertising, particularly Google Ads, during summer to maintain patient flow and counteract seasonal slowdowns. Invest in targeted online campaigns to swiftly attract new patients and bolster clinic numbers, especially during leaner months. Start or enhance Google advertising to ensure a steady stream of patients and set the stage for a successful fall season.
Do you struggle with LOW patient volume in the summer?
You don't have to! Listen to this podcast to learn 5 great summer marketing ideas, which will help PTs, Chiros, and Surgeons BOOST their patient volume.
Neil will share how to...
Leverage your customer / patient list
Be topical
Be social
Create an irresistible summer offer
Leverage digital advertising for boosts
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