Getting2Alpha Steve Vassallo on the next chapter of design thinking
Jun 28, 2017
In this engaging discussion, Steve Vassallo, a General Partner at Foundation Capital and former IDEO product designer, shares insights from his journey in design and investing. He emphasizes the importance of intentional feedback in product development and the balance between vision and customer input. Steve discusses the evolution of design thinking, the critical role of AI in innovation, and the value of interdisciplinary collaboration in creating transformative products. His passion for user experience shines through as he highlights tools for emerging designers.
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Steve Vassallo’s Entrepreneurial Path
- Steve Vassallo's entrepreneurial journey began with a snowblowing service in seventh grade.
- He progressed through engineering, Stanford design, IDEO, startups, and venture capital investing.
Invest in Persistent, Adaptive Founders
- Look for founders with strong product vision coupled with persistence and willingness to adapt.
- Avoid founders who ignore early user feedback or rely on overly scripted pitches.
Prototype Early and Iterate
- Always prototype early to answer critical questions and stimulate customer dialogue.
- Aim for a "minimum awesome product" and use feedback to shape product evolution.
