7 Marketing Trends & Opportunities for 2023

Jan 5, 2023

The podcast dives into the shifting advertising landscape, noting the decline of Google and Facebook's market share. Predictions for 2023 include YouTube's rise amidst TikTok regulations, the potential mainstreaming of NFTs, and an evolving SEO landscape due to AI tools like ChatGPT. There's also discussion on the resurgence of email newsletters and the anticipated challenges for display advertising. The hosts explore the need for adaptability in marketing strategies against the backdrop of these emerging trends.

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INSIGHT

TikTok Regulation and YouTube's Rise

TikTok will likely face regulation due to data and misinformation concerns.
This could slow TikTok's growth and benefit YouTube, especially for YouTube-first marketers.

INSIGHT

AI's Impact on Educational Content

AI will disrupt educational content creation by making it easier to produce.
Companies must focus on unique, proprietary data and strong viewpoints to stand out.

INSIGHT

Rise of the Rest in Advertising

Google and Facebook's combined advertising market share dropped below 50% for the first time since 2014.
This signifies the rise of other platforms like Amazon, Netflix, Reddit, and TikTok.

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