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The Tom Ferry Podcast Experience
Turn Your Email List into Listings | This Week in Marketing
Apr 10, 2024
Learn how to convert leads from your email list into valuable listings through strategic email campaigns. Explore the importance of seller-focused content, weekly roundups, and effective CTAs. Discover the power of email marketing in capturing real estate conversations and maximizing listing opportunities.
15:10
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Quick takeaways
- Nurture email leads with valuable content to secure future listings.
- Consistent content creation in emails establishes expertise and attracts buyers and sellers.
Deep dives
Email Marketing for Real Estate Agents
Utilize email marketing to transform your list of buyer leads into future listing opportunities. By consistently nurturing your email list, like top agent Matt Curtis with his 53,000 person list, you can see substantial results. Curtis sends two weekly emails - a content-rich roundup and a text-only Monday email to capitalize on weekend real estate discussions, generating 24-26 listing appointments per quarter.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode