Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Major Instagram + LinkedIn Changes! 👀 Jay’s SCOOP | Ep. 383

9 snips
Jul 25, 2025
Instagram's new feature lets posts be searchable on Google, transforming how visibility works. Learn why those generic 'weekend vibes' captions might be hurting your reach. Plus, Jay reveals a no-cost LinkedIn growth hack that could double your audience effortlessly. Discover the power of a compelling newsletter title and how using video can enhance engagement. With a sprinkle of humor, Jay shares amusing tales from a recent guys' trip, making it both informative and entertaining.
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INSIGHT

Instagram Posts Are Searchable Now

  • Instagram posts are now fully searchable on Google, even without logging in.
  • This shifts social content into search content, changing how posts must be optimized.
ADVICE

Optimize Instagram Captions for Search

  • Use searchable keywords in the first line of Instagram captions instead of vague captions like "weekend vibes."
  • Always tag a location to improve your post's Google ranking, even if generic.
ADVICE

Launch LinkedIn Newsletter Now

  • Launch a LinkedIn newsletter to notify all your followers automatically and boost subscriptions.
  • On average, 20-30% of your audience will subscribe in the first 30 days without extra effort.
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