The Startup Ideas Podcast The Laws of Community Building with Natalie Ellis
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Sep 22, 2022 Natalie Ellis, a self-taught entrepreneur who built a community-driven company generating over $6 million annually, joins the discussion with Sahil Bloom and Greg Isenberg. They emphasize the urgency of starting your community and share five key tests for its existence. Engaging members is crucial, with strategies to foster genuine connection and feedback. The trio explores challenges in scaling a community while maintaining trust and identity, and highlights the importance of a clear mission in cultivating lasting relationships.
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Natalie's Supplement Business
- Natalie Ellis started a supplement business for young women with acne-prone skin after discovering the benefits of smoothie powders.
- The business grew rapidly through Instagram and expanded to retail stores, teaching her valuable lessons about cash flow management.
Birth of BossBabe
- Natalie Ellis's insight about other young female entrepreneurs' struggles led to the creation of BossBabe.
- This exemplifies how a personal need can spark a successful community-based business.
Audience vs. Community
- Greg Isenberg advises against calling an Instagram audience a community.
- He emphasizes the importance of distinguishing between a passive audience and an engaged community.