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The speaker shares how their lack of background in product management and community building posed challenges as their website crashed with increased traffic. With each milestone, they outgrew their knowledge and had to learn about incorporating a product team and community managers for navigation. Despite the initial struggles, the experience taught them valuable lessons.
The speaker recounts their initial reluctance to engage in cold plunges at their husband's suggestion until experiencing a profound sense of bliss and energy post-plunge. Drawing parallels to past extreme mental training experiences, they appreciate the transformative effects of stepping out of comfort zones and pushing through discomfort for growth.
The evolution of building a community around a shared interest is discussed, emphasizing the importance of creating a sense of identity and belonging among members. The process involves setting guidelines for engagement, responding to member needs, and adapting the community culture as it grows. The speaker highlights the significance of maintaining authenticity, fostering engagement, and scaling sustainably to meet the community's expanding requirements.
Creating a successful subscription business without raising venture capital emphasizes the power of community and providing various tier programs for members to accelerate growth and scaling. By offering higher tier programs and different plans with added value, the business increases subscriber worth and attracts new members without relying on traditional advertisement strategies.
Developing a community and focusing on organic growth involves offering valuable free materials to attract and engage potential members. By providing free modules, live trainings, challenges, and other resources, the business aims to over-deliver value to the audience and foster a sense of worthiness. Additionally, optimizing funnels and segmenting members based on their needs and readiness to move to the next level play a vital role in driving growth and maximising engagement within the community.
Why are you waiting to build your community? In today's episode, we explain why the time is now to start creating, share the five tests to prove community exists, share how to have community members engage with one another, and so much more. Hosts Sahil Bloom & Greg Isenberg, are joined by Natalie Ellis, a self-taught entrepreneur who bootstrapped her way to a community-based company that generates over $6 million per year in recurring revenue. You won't want to miss this episode.
►► Want more community? Learn more here: http://trwih.com
A SPECIAL THANKS TO OUR SPONSOR
►► This episode is brought to you by Retool https://retool.com/
Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.
Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/
LINKS FOR THIS EPISODE:
Natalie Ellis: https://twitter.com/natalieellis91
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES
00:00 Sneak Peek
00:57 Loving Cold Exposure
05:36 Why Start-Ups are like Ice baths
07:30 Natalie’s First “Little” Business
13:57 Creating Products from Community
17:47 Community VS Audience
23:05 Generating Engagement & Creating Culture
28:40 The Messy Middle
37:50 Content to Grow, Build, or Sell
41:00 Optimizing Funnels and Adding Value
46:46 Building and Safeguarding the BossBabe Brand
54:05 The Laws for Community Building
58:50 Finding Natalie Ellis
1:00:42 Thanks for Listening
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Listen to the best highlights from the podcasts you love and dive into the full episode