The Startup Ideas Podcast
The Laws of Community Building with Natalie Ellis
Sep 22, 2022
Natalie Ellis, a self-taught entrepreneur who built a community-driven company generating over $6 million annually, joins the discussion with Sahil Bloom and Greg Isenberg. They emphasize the urgency of starting your community and share five key tests for its existence. Engaging members is crucial, with strategies to foster genuine connection and feedback. The trio explores challenges in scaling a community while maintaining trust and identity, and highlights the importance of a clear mission in cultivating lasting relationships.
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Quick takeaways
- Building a community requires setting guidelines, responding to member needs, and adapting to growth while maintaining authenticity.
- Stepping out of comfort zones and pushing through discomfort leads to transformative growth experiences.
Deep dives
Navigating Growth and Learning Curve
The speaker shares how their lack of background in product management and community building posed challenges as their website crashed with increased traffic. With each milestone, they outgrew their knowledge and had to learn about incorporating a product team and community managers for navigation. Despite the initial struggles, the experience taught them valuable lessons.
