The Pocket with Chris Griffin #115: Miki Agrawal: Why The Most Taboo Ideas Make The Most Money
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Dec 6, 2025 In this engaging discussion, Miki Agrawal, entrepreneur and founder of Tushy and Thinx, dives into the power of taboo ideas that drive success. She shares her framework for launching businesses, emphasizing passion and real-world impact. Miki discusses her innovative Hero Diapers, designed to reduce waste and protect baby health using fungi technology. She also explores the importance of soft power in business and the role of women in entrepreneurship, urging a shift towards sustainable and community-focused practices.
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Three Questions That Start Every Business
- Miki Agrawal starts businesses by asking what sucks in her world, whether it sucks for many people, and whether she can stay passionate about it long-term.
- Taboo ideas (like bidets or period underwear) often surface because they solve real, widespread, neglected problems.
Start From What Actually Sucks
- When ideating, start from personal pain points that scale to many people and match your long-term passion.
- Validate that the problem affects a broad market before committing resources.
Replace Paper With A Bidet
- Use water-based cleaning (bidets) instead of dry paper to improve hygiene, reduce ailments, and save money and trees.
- Attach affordable bidets to existing toilets to create a quick, no-brainer improvement in daily life.
