Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

[BEST OF] How to Find out What Triggers Customers to Buy

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Jan 18, 2022
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INSIGHT

Know What Triggers Buying

  • Not knowing what triggers customers to buy leaves marketing efforts guessing in the dark and ineffective.
  • Understanding buying triggers helps marketers focus limited time and budget on high-opportunity actions.
INSIGHT

Marketers Are Overmarketed

  • Marketers are often overwhelmed due to constant exposure to new marketing methods and noisy social media.
  • This saturation causes confusion and distraction from focusing on the best opportunities.
ADVICE

Start With Team Customer Assumptions

  • Begin customer research by anonymously collecting team assumptions about the customer using quick questionnaires.
  • Reveal discrepancies in understanding to clarify who the real customer is and what they need.
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