The Marketing Bestie Podcast with zoeunlimited what type of pretty are you
Jan 6, 2026
Zoe explores TikTok beauty trends, critiquing the 'what type of pretty are you' phenomenon and its impact on social validation. She breaks down various beauty labels, like 'natural pretty' and 'model pretty,' revealing their unrealistic expectations. The discussion dives into cultural beauty standards and the subjective nature of attractiveness. Zoe warns of algorithmic trends harming self-worth and encourages listeners to embrace creative makeup choices while rejecting societal pressures.
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Trends Reduce Beauty To Arbitrary Labels
- Zoe argues TikTok's 'what type of pretty are you' trend reduces beauty to arbitrary categories and fuels insecurity.
- The trend assigns narrow labels that amplify external validation over self-definition.
The Myth Of Effortless 'Natural' Beauty
- Zoe calls 'natural pretty' a rebrand of unrealistic expectations for women to appear effortlessly glam.
- She links the look to cinematic male-gaze standards and the 'no makeup, makeup' ideal.
Charisma Can Inflate Perceived Attractiveness
- Zoe explains 'popular pretty' mixes charisma, social status, and style into perceived attractiveness.
- She notes popularity can mask physical averageness and is sometimes framed as a backhanded compliment.