Partnerships Unraveled cover image

Partnerships Unraveled

047 - Creating a Channel Architecture: What does a Channel look like?

Aug 28, 2023
28:04

Ready to unlock the secrets of successful channel building? 

Brace yourselves, as we decode the mysteries of channel architecture and guide you through its meticulous construction. We promise to reveal the pivotal role of channel architecture in shaping your business, unravel how to tailor it to your unique products, and show you the key factors to consider when recruiting partners. 

With us, you'll not only learn how to get it right the first time but also future-proof your channel to avoid potential pitfalls.

We will go through all the layers of channel architecture and its four crucial components: sales strategy, marketing strategy, technical strategy, and operational strategy. Discover why the sales methodology should be your stepping stone to a successful channel model, and how marketing and technical strategies can provide the support you need to scale.

So, buckle up and join us on this voyage to master channel architecture!

_________________________

Learn more about Channext 👇

https://channext.com/

Watch on YouTube ►

https://www.youtube.com/@channext


#channelmarketing #channelpartners

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode