What is Working Now in Online Marketing: An interview with Katie Read

Curt and Katie interview Katie Read on how the economy has shifted and what works for marketing has shifted. We look at how things have shifted since the pandemic and what therapists can think about now for their therapy and online businesses. Katie gives us simple strategies and clear insights on what isn’t working anymore and what to do instead.

Transcripts for this episode will be available at mtsgpodcast.com!

In this podcast episode, we talk about how therapist marketing must shift post-pandemic

Katie Read has been doing research into what is working in marketing for service providers. We thought we’d ask her back to talk about how the shifting economy is impacting therapists.

How have the shifts in the economy changed business for therapists?

·      After the pandemic, people stopped having time for “personal growth”

·      Therapy is seen more as a luxury

·      People have lost patience for content marketing (like a very long webinar)

·      Potential clients are more likely to pay for services for a specific, acute pain point, rather than non-specific pain points or personal growth

·      Big Tech is coming into the space and becoming competitors

·      TikTok has changed attention spans, so we must market in shorter, more concise bullet points

What strategies can therapists use to improve their businesses?

·      Assess the market and identify specific niches that are harder to treat by big tech

·      Capture attention by speaking directly to where it hurts, in bullet points and visuals

·      Identify problematic expectations, for example meeting someone when they are in crisis and then keeping them for personal growth (rather than expecting them to seek out personal growth work)

Do therapists need to have a big social media presence?

·      Many people have been successful selling their services without a big social media following

·      If you don’t enjoy social media, you don’t need to spend time on it

·      If you enjoy social media and have fun creating compelling content, it can be hugely helpful

·      If you aren’t interested in doing social media, one option is the static 9 grid on Instagram

How can therapists get a more specific niche?

·      Understand that your niche may evolve over time, so go for what you know now

·      Look at what lights you up

·      Explore you own story to identify what you’ve learned and what you can share

Stay in Touch with Curt, Katie, and the whole Therapy Reimagined #TherapyMovement:

Our Linktree: https://linktr.ee/therapyreimagined

Modern Therapist’s Survival Guide Creative Credits:

Voice Over by DW McCann https://www.facebook.com/McCannDW/

Music by Crystal Grooms Mangano https://groomsymusic.com/