(Replay Ep. 59) Why Most Agents Are Getting Lead Follow-Up Dead Wrong with Tristan Ahumada

Dec 24, 2025

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In this holiday replay, Suneet sits down with Tristan Ahumada, founder of Lab Coat Agents and best-selling author, to discuss the seismic shifts happening in real estate and how leaders can turn uncertainty into opportunity. Tristan shares his proven frameworks for leading through change, including his mission-vision-values approach that's helped thousands of agents clarify their message and attract ideal clients. He reveals the exact "PS Love" phone script that converts online leads at industry-leading rates, explains why buyer broker agreements are actually an opportunity (not a threat), and breaks down the three R's every team leader must master: Recruiting, Retention, and ROI. From his content creation strategies that reach millions to his relationship-first approach to past clients, Tristan provides a masterclass in building a sustainable real estate business that doesn't rely on chasing. Whether you're navigating the NAR settlement, struggling with lead conversion, or building a team culture that retains top talent, this episode delivers actionable strategies you can implement immediately.

Chapters:

(00:00:00) - Introduction: How Lab Coat Agents Changed Suneet's Career
(00:03:00) - Leading 165,000 Agents Through Industry Chaos
(00:06:52) - NAR Settlement Reality Check: What's Actually Changing
(00:12:47) - The Buyer Broker Agreement Opportunity Everyone's Missing
(00:18:32) - Mission, Vision, Values: Your Roadmap Through Uncertainty
(00:26:18) - The Three R's: Recruiting, Retention, and ROI for Team Leaders
(00:35:45) - Why KW's Culture Beats Their Technology (And What You Can Learn)
(00:40:52) - The "PS Love" Phone Script That Converts Online Leads
(00:50:12) - ISA Strategy Shift: When to Use Overseas vs. Local Agents
(00:53:07) - Content Creation Strategy: YouTube First, Then Repurpose Everything

Links and Resources:

Website
Tristan Ahumada on LinkedIn
Reside Platform

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