Media companies would love to release their (very) expensive blockbusters to the world's most populous country, but only China's fickle censors can dictate whether, when, and how a movie gets released. So how did we get here, and why do some of the most powerful executives on the planet bend over backward for the People's Republic of China? This week Joe finds out the answer when he's joined by Erich Schwartzel, the author of Red Carpet: Hollywood, China, and the Global Battle for Cultural Supremacy.