61: Dan Slagen / How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen joins John to discuss: - the challenges of marketing to the SMB - how to develop a marketing strategy for a high-churn, high CAC audience - how to foster a better working relationship between marketing and sales, and - how channel/partner marketing has been the key to it all