The Graham Cochrane Show
Top 3 reasons most product launches fail
Jun 18, 2024
Learn about the top 3 reasons most product launches fail, including the importance of creating urgency, articulating a clear promise of transformation, and maximizing sales through strategic email communication. The podcast also reflects on the speaker's first product launch experience and emphasizes the significance of audience building for successful launches.
38:05
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Quick takeaways
- Creating urgency by setting a deadline for product launch can drive immediate sales due to human procrastination tendencies.
- Clearly articulating the transformation your product offers is essential for effective marketing and connecting with potential buyers.
Deep dives
Creating Urgency in Product Launches
When launching a product, creating urgency is crucial to drive sales. One effective way is by closing the cart at a specific deadline to prompt immediate action from potential buyers. This strategy taps into human nature's tendency to procrastinate, leading to a surge in sales on the final day of the launch. By providing a reason to buy now through urgency tactics like limited time bonuses or special pricing, you can significantly enhance the success of your product launch.
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