Morgan DeBaun is back with another live advising session featuring frameworks from her new book, Rewrite Your Rules. In this episode, she sits down with Lane, a branding and marketing agency founder who’s entering into the world of startups.

In this episode:

00:00 Introduction and Studio Setup

00:46 Guest Introduction and Background

01:10 Business Overview and Services

04:28 Team Structure and Client Management

08:36 Challenges and Growth Strategies

17:09 Transitioning from Operator to Owner

24:29 Targeting Executive Clients

25:34 Understanding Retainer Packages

26:06 Tailoring Services for Executives

28:10 Creating a Personal Branding Framework

29:59 Launching a Tech Startup

32:31 Overcoming Startup Challenges

36:18 Focusing on Product Development

41:49 Final Advice and Encouragement

In the episode, Lane opens up about the challenges of juggling corporate clients and small businesses and maintaining her own brand’s visibility, despite building brands for others. Morgan advises Lane on the transition from being in the weeds of operations to taking on a more strategic CEO role. She also helps her make time for her dream of launching a tech startup.

Through the conversation, Morgan helps Lane rewrite her rules, from deciding to forgo social media to focusing on product development before funding. Tune in and be inspired to rewrite your own rules and do entrepreneurship your way. Don't forget to order your copy of Rewrite Your Rules, out now!

Order Rewrite Your Rules:

https://www.amazon.com/Rewrite-Your-Rules-Achieve-Freedom/dp/0593725050

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Produced by MicMoguls.

Live Coaching with Morgan: Lane’s Shift from Operator to Strategic CEO