
 It's a Good Life
 It's a Good Life S2E342 How to Unlock Your Creativity with Kyle Scheele
 10 snips 
 Oct 28, 2025  In this conversation, Kyle Scheele, an author and creative entrepreneur, inspires listeners to embrace their creativity by redefining it as any act of making something new. He shares his journey from a high school T-shirt business to launching his unique Viking funeral project, which encourages people to ceremonially release their regrets. Kyle emphasizes the importance of curiosity, persistence, and taking small, actionable steps towards one's 'crazy' ideas. He highlights that our biggest regrets often stem from things we didn't try. 
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Creativity Is Already Yours
- Kyle defines creativity as any act of making something new and says everyone creates constantly.
- We falsely narrow 'creativity' to arts and then justify limiting beliefs that shut down new ideas.
Innovation Is Synthetic
- Innovation usually comes from novel combinations of existing things rather than pure invention.
- People crave both predictability and novelty, so breakthroughs often look 'out of left field.'
From High-School Shirts To Urban Outfitters
- At 17 Kyle launched a T-shirt business from his high school, selling designs by walking table to table.
- He later mailed a cheeky vintage suitcase catalog to Urban Outfitters and landed national retail distribution at 18.



