Elite Dealers - Episode #1 - With Pim Roelofsen and special guest Alex Kane
Oct 16, 2023
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Pim Roelofsen talks with Alex Kane, a Strategic Account Executive, about a deal with a large food trucking company. They discuss pain identification, building partnerships, aligning stakeholders, 'land and expand' contracts, and maintaining customer engagement.
The deal with the food trucking company required consolidating multiple systems into one platform, showcasing the company's willingness to embrace comprehensive change.
The key champion, the CIO, played a crucial role in obtaining buy-in from stakeholders and communicating the benefits of improved data and operational visibility, contributing to the project's success.
Deep dives
The Challenge of Consolidation
Alex discusses one of his most interesting deals, working with a large food trucking company that had 1,000 vehicles and 2,000 trailers spread across the country. The company struggled with managing multiple systems and Alex's pitch focused on consolidating everything into one platform. The unique aspect of this deal was the company's willingness to embrace a comprehensive shift, implementing multiple technologies all at once to transform their operations.
Engaging Stakeholders for Success
In order to secure the deal, Alex had to engage with various stakeholders, with the CIO serving as the key champion. The CIO played a crucial role in obtaining buy-in from the executive team and the operations team. Many stakeholders had concerns about the cost and the challenges of change, but the CIO's ability to communicate the benefits of improved data and operational visibility helped overcome resistance. The focus on building a partnership rather than just closing a deal contributed to the project's success.
Post-Sale Engagement and Growth
After the initial deal, Alex emphasizes the importance of maintaining strong relationships with customers. He believes in being proactive and staying in touch with customers even when there are no new sales opportunities. This helps foster a sense of trust and partnership, and customers become more open to exploring additional products and features over time. Alex's role transitions to expanding the relationship, while an implementation team and client success manager ensure ongoing customer satisfaction and communication.
Elite Dealers is a brand new show brought to you by our very own CRO, Pim Roelofsen, where he talks with leading sales professionals across the industry where they share their best deals and what made their deals so special.
In this first episode, Pim talks with Alex Kane - a Strategic Account Executive where they discuss a deal involving a food trucking company that has a fleet of thousands of catering trucks and their need to monitor and report on each truck and its inventory.
In this episode, they cover; Implicating the pain & finding the Champion How to handle post-sale engagement How to create continued Customer Success
More about Alex Kane: Alex is a passionate, proven and focused salesman who loves a challenge. Teamwork brings out his entrepreneurial spirit and pure optimism for the big picture. Alex takes great pride in the brands he represents and he is a true ambassador of disruptive cloud-based technologies that provide real-world solutions. In addition to being highly tech-savvy, Alex also has a knack for explaining complex things in a very understandable way that relates to the customer. Alex is known for always going the extra mile with his customers because he takes pride in the work he does.
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