The Odd Years "We have a message problem, a messenger problem, an ideas problem and a brand problem." Dem strategist Lis Smith has some advice for her party.
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Oct 13, 2025 
Lis Smith, a seasoned Democratic strategist and former adviser to Pete Buttigieg, dives into her party's current identity crisis. She argues that Democrats face significant messaging and branding challenges while comparing today's anti-establishment feelings to the Tea Party. Smith advocates for a big-tent approach to move beyond damaging litmus tests. She also critiques the lack of strong leadership and emphasizes the need for bold ideas as the party braces for upcoming elections. Her insights spark hope for fresh candidates by 2026.
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Message Discipline Wins Shutdown Fight
- Democrats have shown stronger message discipline in the shutdown fight by keeping focus on healthcare.
- Lis Smith says concentrating on tangible healthcare impacts helps them connect with voters' economic concerns.
Frame Issues Around Tangible Benefits
- Make the shutdown about healthcare and real people's lives, not personalities in Washington.
- Emphasize tangible economic benefits like preventing premium spikes to persuade swing voters.
Short-Term Wins Can Preserve Leadership
- Effective shutdown messaging can restore credibility with the base and reassure swing voters.
- Smith believes this tactical win may preserve Democratic leadership through the midterms.