IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'

Jul 8, 2025

01:05:29

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This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel.

In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company.

We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset.

00:00 Introduction

01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia

04:07 Entrepreneurial Spirit and Overcoming Challenges

08:26 The Importance of Marketing and Business Strategy

10:37 Mindset Shifts and Overcoming Imposter Syndrome

17:49 Finding Passion and Building a Supportive Environment

26:23 Marketing Strategies for Small Businesses

35:20 The Importance of Passion in Marketing

35:45 Navigating Multiple Marketing Channels

36:37 Starting with Passion and Measuring Success

37:29 Diversifying Marketing Strategies

39:49 Old School Marketing Tactics