Vino Jeyapalan is the Co-Founder and CEO of Kabo and Pack Fresh.

Kabo is on a mission to help dogs live a happier and healthier life. We produce the healthiest, fresh dog food delivered right to your doorstep.

Pack Fresh is a cold chain third-party logistics (3PL) business with fulfillment across Canada. Their team specializes in handling, storing, and transporting cold/frozen goods to ensure they stay at optimal temperature and quality.

In this episode, we discuss...

Working on Facebook's ads team in 2012
Launching and exiting a dropshipping business
How they made shipping fresh dog food work DTC
The power of understanding human behaviour in the consumer space
Why DTC is a channel, not a business
A unique marketplace offering just for subscribers and the benefits it unlocks
Starting a whole new business Pack Fresh to solve their own challenges with Kabo
The shift in valuations, capital raising and investment into DTC brands and some predictions on where the space will go
Why strong operators make the best DTC founders

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⁠⁠Fasken's Emerging Tech and Venture Capital⁠⁠ practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.

Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!

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