Do This, NOT That: Marketing Tips with Jay Schwedelson Ask Us ANYTHING: Subject Line Trick Nobody Knows! | Ep. 462
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Dec 12, 2025 Explore the art of crafting aspirational subject lines that resonate with your audience's goals, rather than their current roles. Discover how these clever lines can boost open rates by 24-28%, supported by insights from 50 million emails. Enjoy a hilarious tale of a Nashville hot chicken experience gone wrong, featuring a desperate bathroom line. Plus, Jay shares a wild cryotherapy adventure in Boca Raton, complete with dance moves in a frigid chamber. This blend of marketing wisdom and entertaining anecdotes keeps the conversation lively.
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Hattie B's Hot Chicken Aftermath
- Jay recounts eating Hattie B's "Shut The Cluck Up" hot chicken and racing to the restroom.
- He jokes the restaurant needs 74 bathrooms because of the spicy aftermath.
Go Beyond First-Name Personalization
- Do not stop at basic first-name personalization; escalate to role- or lifestyle-based cues.
- Use headlines like "What CMOs Know" or "How Affluent Investors Evaluate Stocks" to spark curiosity.
Use Aspirational Subject Lines
- Try aspirational subject lines that speak one level above your audience's current role or lifestyle.
- Frame emails as if they target C-level or luxury buyers to increase opens and engagement.