Real Estate AI Flash REAIF 024: How to Humanize Your Real Estate Communication Using AI | Ashley Dane
Imagine a world where AI doesn't replace the human touch but augments it, making us better, faster, and more efficient. In this episode of the Real Estate AI Flash podcast, co-hosts Rajeev Sajja and Jimmy Burgess discuss the heart of this technological revolution with a special guest, Ashley Dane.
As the regional director of ReMax in Michigan and a 2023 RIS Media Newsmaker, Ashley brings a wealth of knowledge and front-line experience to the table. Tune in now and see why embracing AI will be your best decision this year.
Ashley Dane's Background
- Ashley Dane is the regional director of Re Max in Michigan and a distinguished Ris Media newsmaker in the Achievers category for 2023. In her role, she focuses on enhancing brokerage operations and boosting agent productivity.
- Her insights and innovative approaches have been shared at events hosted by the Grand Rapids Association of Realtors and during the statewide tech tour.
- With a commitment to empowering real estate professionals, Ashley has inspired many to harness the power of AI to elevate their practices and achieve greater success.
Practical AI Tools for Real Estate Agents
- Ashley shares her favorite AI tools, such as Microsoft's Copilot, which integrates into email and other Microsoft products to streamline communication and administrative tasks.
- She highlights the tool's potential to save agents time and make their operations more efficient.
Enhancing Client Relationships Through AI
- Rajeev and Ashley dive into how AI tools like BeHuman can enhance client relationships.
- The tool enables agents to create personalized video messages for each client using just one recorded video and a name list. This personalization can significantly increase client engagement at no extra time cost to the agent.
Increasing AI Literacy Among Agents
- A crucial part of Ashley's work involves increasing AI literacy among real estate agents.
- She stresses that AI is not just another tool but a significant technological advance that will be interwoven into all aspects of life.
- Ashley encourages agents to embrace AI now to stay ahead in the industry.
It's clear that integrating AI into real estate is not just about keeping up with technology—it's about embracing a transformational shift in how we conduct business. Ashley's insights illuminate practical ways to enhance efficiency, personalize client interactions, and elevate your real estate game.
Tune in, soak up the knowledge, and envision the innovative ways you can leverage AI in your practice. Don't forget to subscribe to Real Estate AI Flash to get actionable strategies and insights from industry leaders like Ashley.
Together, we're stronger and smarter in navigating the ever-evolving real estate landscape!
“So many brokers want to add more value, and we want them to be profitable in what they're doing. We want them to have this great relationship with their agents. And in my opinion, this is a game-changer for brokers across the country. I'm excited about the lift in professionalism with our marketing, communications, and personalization that we can do. It's just a game-changer.” - Ashley Dane.
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