Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned today. Can performance marketing really help you with more than just awareness? Show Notes
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MarTech Podcast ™ // Marketing + Technology = Business Growth