How to Build A Reputable Brand In Your Niche w/ Beth Hendler-Grunt | The Coach Tribe Ep20

10 snips

Oct 19, 2022

In this episode, career expert and entrepreneur Beth Hendler-Grunt, founder of Next Great Step, shares insights from her extensive experience coaching millennials. She discusses the importance of niching down for targeted marketing success. Beth emphasizes leveraging digital platforms and developing personal connections to build brand authority. She also highlights the value of using free tools for consistency and shares tips for parents supporting their children’s career transitions. Plus, she's working on a book to solidify her thought leader status in the career coaching realm!

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ANECDOTE

Launching Career Coaching Journey

Beth Hendler-Grunt launched Next Great Step seven years ago after noticing a gap between young grads and employer expectations.
She started by coaching for free, doing focus groups, speaking in community venues, and pitching herself to media outlets.

ADVICE

Use Google Ads for Parents

Use Google Ads to target parents specifically, as they are the main buyers for career coaching for young adults.
Combine ads with a strong referral system and social media presence for best results.

ADVICE

Niche Clarity and Expert Help

Ensure your niche and messaging are clear before starting Google Ads to improve targeting and results.
Get expert help managing ads to optimize budget and campaign performance effectively.

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Beth is an industry leader, career expert, entrepreneur, and founder, having spent her career working with CEOs and leading executive teams as a consultant, advisor, and sales leader. Following the extensive experience in tech sales, Beth has spent 7 years as a careers coach and founder of Next Great Step, where she enables millennials to step into the world of work with clarity on what opportunities to pursue, and how to use a step-by-step process to enable success.

In this episode Beth shares how she:
👉 built a reputable careers coach brand and offering
👉 deals with having to sell her package to multiple stakeholders
👉 tested all the marketing channels and tactics before getting traction
👉 differentiates herself and uses her experience to build authority
👉 is writing and publishing a book to cement her thought leader status

Timestamps
01:52 Put in the work to get noticed
03:07 Your best channel depends on your target customer
04:53 Focus by niching down
05:41 Get help if you're not a marketing expert
10:05 Being everywhere is great for brand authority
10:25 Use free tools to stay consistent
11:33 How parents can help their kids start careers
15:33 Always sharpen the saw
17:35 Leverage your network!
19:33 You have something to offer the world

Beth's Pensight profile: https://pensight.com/x/bethhendlergrunt
Sign up to Pensight for free today and get your own enhanced and customized link-in-bio with scheduling, payments, video calls, analytics and much more! https://bit.ly/pensightpod

Useful resources for your online business:
👉 How to launch your first digital product
👉 How to add a link to your TikTok bio
👉 How to launch a course for free
👉 How to market your coaching business
👉 Social media marketing strategy for coaches