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Beth is an industry leader, career expert, entrepreneur, and founder, having spent her career working with CEOs and leading executive teams as a consultant, advisor, and sales leader. Following the extensive experience in tech sales, Beth has spent 7 years as a careers coach and founder of Next Great Step, where she enables millennials to step into the world of work with clarity on what opportunities to pursue, and how to use a step-by-step process to enable success.
In this episode Beth shares how she:
π built a reputable careers coach brand and offering
π deals with having to sell her package to multiple stakeholders
π tested all the marketing channels and tactics before getting traction
π differentiates herself and uses her experience to build authority
π is writing and publishing a book to cement her thought leader status
Timestamps
01:52 Put in the work to get noticed
03:07 Your best channel depends on your target customer
04:53 Focus by niching down
05:41 Get help if you're not a marketing expert
10:05 Being everywhere is great for brand authority
10:25 Use free tools to stay consistent
11:33 How parents can help their kids start careers
15:33 Always sharpen the saw
17:35 Leverage your network!
19:33 You have something to offer the world
Beth's Pensight profile: https://pensight.com/x/bethhendlergrunt
Sign up to Pensight for free today and get your own enhanced and customized link-in-bio with scheduling, payments, video calls, analytics and much more! https://bit.ly/pensightpod
Useful resources for your online business:
π How to launch your first digital product
π How to add a link to your TikTok bio
π How to launch a course for free
π How to market your coaching business
π Social media marketing strategy for coaches
