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Clubhouse Example: 'Transformational Coach'
- Myron recounts a Clubhouse moment where a speaker called herself a "transformational coach."
- He demonstrates how that phrase confused listeners and blocked engagement.
Lead With A Measurable Result
- Describe your work so listeners immediately know the measurable result you deliver.
- Use specific outcomes and numbers so prospects can compute relevance to their situation.
Tolerated Businesses Lose Everywhere
- Confusing descriptions make people neither buy nor reject you; they just tolerate you.
- Being tolerable is deadly because it removes any buying decision from the prospect.