Is This for Me?

It has to be a result they desire to have. And it also must be a result that you desire to fulfill upon. So when I say desirable, I'm talking about desirable on both sides of the equation. My brother who works for our company, and he does sales, right? He used to sell cars. Now he sells like coaching packages,. It means that every single decision that you do is being evaluated on a binary basis. The way you tie your tie, the whether or not you have ring around the collar, if your shoes are shine, if your mustache is trimmed, everything about says to your client, either buy from me or don't buy from me.