Amplified Impact Podcast with Anthony Vicino 5 practical ways to find purpose and meaning (when we get a little lost) | Ep. 900
Jul 24, 2025
Explore the five C's of motivation that can ground entrepreneurs in everyday purpose, such as Comfort and Community. Discover how creative expression can transform feelings of guilt into personal growth. The journey of finding purpose is emphasized through serving others and uncovering one's unique 'why.' Insights from Steve Jobs and personal anecdotes highlight the importance of creativity in making a difference.
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The Myth of a Single Why
- Simon Sinek's "Start With Why" posits that having a strong why is key to success and endurance.
- Anthony Vicino struggled to find his why and found many entrepreneurs feel similarly lost without a grand mission.
Start With Comfort as Why
- Your first why can simply be comfort: achieving financial stability and control over your life.
- It's perfectly valid to want to make money to ensure a baseline quality of life and avoid hardship.
Find Motivation in Comrades
- Your comrades, the team you build and work closely with, can be a powerful motivator.
- Inspire and support your team to help them discover their own why and motivate your business.
