All Things Product with Teresa and Petra

Context Is King

Oct 28, 2025
Explore how AI often stumbles due to lack of context and the vital parallels between educating teams and AI systems. Discover practical steps for product leaders to document decisions and create machine-readable contexts for efficient AI use. Learn to treat AI like a new intern, balancing the amount of context given to avoid overwhelming it while ensuring it can perform effectively. The hosts emphasize the importance of capturing organizational knowledge now to prepare for future AI integration.
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INSIGHT

AI Needs Organizational Memory

  • AI behaves like a very young teammate and lacks your team's institutional memory.
  • Provide organizational history and industry specifics so AI can make aligned decisions.
ADVICE

Start A Decision Log Today

  • Start now by keeping decision logs that document why humans made choices and what data guided them.
  • Use those logs later to teach AI systems how decisions are made in your organization.
ADVICE

Bundle Context Per Project

  • Create reusable context bundles: company profile, goals, customer profiles, and a writing style guide.
  • Attach the right bundle to each AI project so the model gets only relevant context.
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